One of the most popular ideas in software development industry in recent years is a Minimum Viable Product (MVP) concept. It means creating a project that has only the most essential features and meets necessary requirements.
Let’s take a look at the main advantages of MVP.
Reducing customers’ dissatisfaction with your end product. By building MVP you significantly reduce the chances that your customers will not like the product or simply don’t want it. Implementing too many bells and whistles or the wrong features can result in too much time spent for development without getting an expected feedback from customers.
Getting early reaction to your product from users. Before making a complex website, application or software with plenty of functional features, you might find useful to know what users’ expectations about your end product are. And this can change your course in some other direction.
It’s cheaper than creating a complete product. As MVP means developing a prototype with the most basic features, you save costs on developing extra functionality. This is important on the early stage when you are still not sure what features your customers would like to be added to your product.
Developing MVP is much faster, as you are not creating a perfect product but just a minimum set of features that would solve a customers’ problem. Adding new features and implementing corrections after the users’ feedback happens in quite a fast manner.
Creating early relationships with customers. First users are always more likely to provide feedback and exchange opinions about existing and desired feature. Targeting your MVP to early adopters can help you create a community around your product and build relationships with users on early stages.
It’s important to avoid common mistakes when following the MVP concept:
- Being afraid of negative feedback. Thinking that people would not like the product with limited functionality is quite reasonable. Indeed, you may face some angry comments, but they’ll become rarer with your next step and the product will be improved with account of received feedback.
- Neglecting your customers’ opinions. Thinking that customers do not know what they want is quite a common idea, and companies often follow their own vision of the product. But you always should remember that you’re making a product for people but not for yourself.
Finding no time for reading and analyzing feedback. Saving time by doing everything at once instead of gradual development along with reading feedback might result in losing even more time afterwards.