There should always be time to say ‘thank you’! The success of your site is nothing without its dedicated users. So how to express your feelings in a way that is both pleasant and fit for business? Your website, your visit card, can do that for you with some slight adjustments. The profit is limitless. So where to begin with?
How does a web page thank users?
Where can your site express its feelings? Quite everywhere, whether its navigation functions, language, design or performance, it all can speak for itself. Your site needs to deliver the content your user is seeking for, rather than simply things that you want them to see. And, nevertheless, the site can’t just be transformed into a list of things that perfectly fit everyone’s needs. A balance has to be kept. So how can that be achieved?
- Segment your target audience. To communicate in an appropriate way you need to know who your users are, what they want and what they like. It is critical to find out who is visiting your site in the shortest terms. A specified site that gives a narrow circle of users exactly what they want has more chances of success and is easier to maintain. There are dozens of strategies which allow you to get the information about your end-users. It is easier to work with somebody you know, right?
- Personalize. Now, that you know the people visiting your site you can design the web page accordingly without causing them to get irritated or confused. There are lots of possible options in this field. Remember one rule, the content has to be located in such a way that your users won’t experience trouble finding what they are currently looking for. And they can find some bonuses on the go. If your site is selling flashlights, make sure it’s easy for your user to find it. And be positive he will see a side-bar which is telling him about some batteries he may also purchase. And don’t show him adds of toy dinosaurs or frying pans, nobody’s searching for such a combination, right?
- Micro-sites. Having a small micro-site targeted on an even more narrow audience is definitely something worth experimenting with. Practice shows that they are quite appropriate for various enormous resources. This way your every customer will get the attention he's in need of. And managing several small things is quite easier than a gigantic organism, where one mistake in the structure can lead to all of your users seeing an error message on their screens.
- Sharing is a good thing. Sharing is a good thing, we all know that from pre-school and even earlier. And it is even better when you don’t need to share your stuff and still gain profit. Give your users some good sharing tools. If your page is a fishing site for example, you won’t be able to publish all fishing-related content. And your users will help you with that. Two or more people will love sharing their stories, tactics and achievements. That will make them feel important at this resource, and they will come back over and over. The fish is on the hook.
- Don’t forget analyzing your performance. Take some time to see how things are going on your site, check its performance. You’ll get to know what is currently working, what to fix, what your users are missing, etc. Analyzing all that data will definitely get you further than you were before.