Articles,

10 Tips on Using Instagram for Your Marketing Purposes

2 m read
QArea Team
QArea Team Marketing Manager
May 23, 2014
Share on
Reading Time: 2 minutes

Instagram is a very popular service for sharing photos mostly used by teens and young people. The site’s used by companies, too.

This article is about the ways of using Instagram for your business marketing and customer engagement.

Tips on promoting your business via Instagram

  1. Tell a story via images

Pictures are the key factor on Instagram and your major marketing instrument. Even if your company isn’t that impressive, think of some great and extraordinary think that happen within your business today and illustrate it with a picture. Every business has some stories with a ‘wow’ factor – you should only find it within yours.

  1. Use video

Short and fast-loading videos are especially appealing as they elicit emotion. Among the ideas you can use are customers saying ‘thank you’, employees talking about their loved job, charity function videos, a look at your production process ‘behind the scenes’ and so on.

  1. Hold a contest

When you need to get users to your site, a good way is to organize a contest. For example, you can tell customers you want them to submit their Instagram images with your products and the winner of the week will get a prize.

  1. Try secret codes

This method uses a contest factor, too. You can put some image with a secret code on the Instagram feed and announce that a person who shows up with it will receive some free gift or discount.

Tips on getting users on your Instagram page

  1. Advertise your contests and codes in the store, on trucks, on invoices, and everywhere that customers can see your business information.
  2. Use your social media platforms that are better developed to encourage people to visit your Instagram feed.
  3. Be intentional about the things you post. It’s usually better to take an hour for one great picture/video than post a ton of some uninspiring pictures just to get something online. You may not be that artistic, but then it’s a good idea to ask somebody from your staff, family, or even hire an employee and pay them a small amount. When it comes to professional business, quality is over quantity. Also take care of the relevant text comments to your posts which are important for your SEO.
  4. Follow others. Try and find some other businesses of your community to follow them. This is sure to give you great insights as well as bring followers to your own page.
  5. Follow big brands. These usually pay agencies big money to build their social media strategy. If you notice a great idea, copy it immediately using your own branding images.
  6. Be realistic. It may take your time and effort to earn a following but when you’re really giving customers something valuable, the results are going to be worth your time.

Of course, you have your business to run, that’s why social media won’t be in the center of the day. But by do a little every day and be sure to see the efforts pay off soon with more and better engaged customers leading to greater sales.

Check out our related articles:

Facebook Marketing Tricks That Will Make Your Account Pure Goldmine

More Astonishing E-mail Marketing Tips

Most Popular Internet Marketing Tools Infographic

5 Business Uses Of Marketing Automation

Tags
Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.