Instagram is a very popular service for sharing photos mostly used by teens and young people. The site’s used by companies, too.
This article is about the ways of using Instagram for your business marketing and customer engagement.
Pictures are the key factor on Instagram and your major marketing instrument. Even if your company isn’t that impressive, think of some great and extraordinary think that happen within your business today and illustrate it with a picture. Every business has some stories with a ‘wow’ factor – you should only find it within yours.
Short and fast-loading videos are especially appealing as they elicit emotion. Among the ideas you can use are customers saying ‘thank you’, employees talking about their loved job, charity function videos, a look at your production process ‘behind the scenes’ and so on.
When you need to get users to your site, a good way is to organize a contest. For example, you can tell customers you want them to submit their Instagram images with your products and the winner of the week will get a prize.
This method uses a contest factor, too. You can put some image with a secret code on the Instagram feed and announce that a person who shows up with it will receive some free gift or discount.
Of course, you have your business to run, that’s why social media won’t be in the center of the day. But by do a little every day and be sure to see the efforts pay off soon with more and better engaged customers leading to greater sales.
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