IT Blog, IT News,

3 Types of CRM to Improve Relationship with Your Clients

2 m read
QArea Expert
QArea Expert Marketing Manager
November 13, 2012
Share on
Reading Time: 2 minutes

Customer Relationship Managements (CRM) is widely implemented software for automation system of interaction with clients in order to raise sales and common level of delivering services, to improve marketing approach, to store information about the customers, to automate reporting and analysis and for other valuable reasons.

Let’s talk about three broad classifications of CRM:

Operational CRM

This aspect of CRM is focused on automation of customer-facing process. Operational CRM enables registration and prompt access to primary information by such categories as events, companies, projects and contacts. This operational application makes interaction with customers more efficient. There are many tools available, let’s list the most common ones:

  • Contact management tools that reduce costs by using media based communication channels in order to make the process more efficient;
  • Channel management tools are used to improve the channels of delivering products and to better understand the principles of collaboration between company and its customers;
  • Content management tools allow selecting the information about various processes that will be available for your customers.

Analytical CRM

This application of CRM aims to improve reporting and analysis of information in different aspect. Thus, segmenting customers helps to easy satisfy them. A company can be aware of the best or worse clients, how they can be retained or someone new to be attracted and the methods of improvement profitability of clients as well. This app of CRM is composed of various components in order to make analysis easier.

Collaborative CRM

This CRM aims to work closely with clients and end customers to make them feel their influence and power. There are some opportunities can be used by managers:

  • making polls in order to change the quality of a product or service,
  • creating Web pages to let customer track an order status,
  • SMS notification of events related to the order or personal account,
  • the ability to order and configure their products and services in real-time,
  • other online opportunities.

If you are interested in improving the relationship with your clients you can learn more about Benefits business can gain from CRM.

Tags
Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.