In 2019, eCommerce sales surpassed $360 billion in the United States alone. With all the global developments and challenges humanity has to adapt to today, the eCommerce industry is growing ever so rapidly and so does the number of SaaS eCommerce platforms—all with their own advantages and drawbacks in capabilities, compatibilities, and customization. And while most small and steady businesses are doing just fine with basic online stores built on platforms such as BigCommerce, Shopify, and Squarespace, companies with a plan to effective growth and a strong desire to establish a recognizable brand require a lot more than the basic functionality you can set up yourself.
To build a successful, future-proof online store, they rely on the vast experience and tech skills of professional eCommerce developers. And here are the main reasons why.
Exclusive design and features tailored to your business
It’s pretty hard to stand out among the many other online stores on a popular eCommerce platform. Free or paid, the majority of those stores already use the very same best and most popular templates, themes, and modules available on the platform. Even though those themes allow some customization, it is limited to things like fonts, images, and background colors. There’s nothing exclusive about those stores which makes it a huge challenge for them to build a strong brand identity and provide customers with a unique shopping experience.
With eCommerce software development, however, you can present your business in the best light possible. A development team can create a custom design for your digital storefront to boost your recognition. From catalog management to checkout, they can equip your online store with exclusive, memorable features that will engage your customers the way you want. With a custom solution, you will no longer be restricted to a range of generic templates and features.