4. High-level Security
Retail hacking is no news today. According to the San Jose’s Thales eSecurity’s data survey, over 50% of all medium and large online retailers experienced hacker attacks. IntSights research reveals that the retail industry experienced more breaches than any other field last year, as it has lost over $30 billion because of the hackers.
Еnsuring website security is an essential requirement and, at the same time, the basis for customers to have confidence in an online shop. Security aspects must always be among the top priority when building an online store. This may include the integration of functions such as SSL certificates, two-way authentication, firewall, and additional data protection. In order to build trust with your customers, you should also put more stress on secure payment methods. Customers need a safe shopping experience with optimal protection, which includes being able to pay without any worries.
5. Optimized Load Speed
If the visitors of your site have to experience painfully slow loading speeds, they will leave your online store immediately. According to Kissmetrics, if your website reaches 4 seconds of loading time, you will lose 25% of your potential customers. In order to prevent such a scenario, you should make sure your site runs quickly and smoothly.
If your online shop site contains many graphics and photos, it will take much longer to load than a basic site with little content. It doesn’t mean that you should remove important graphic elements from the design, but you should use your content wisely to achieve maximum impact and faster loading speeds.
A website plays an important role in the success of any e-commerce business. Navigation, security, design — all these elements should be planned and implemented by experienced professionals. With a skilled e-commerce web developer and designer at your side, you will deliver the best user experience to your customers.