With the development of technologies, selling products and services online has never been easier. But a high level of competition on the market (think about it, 24 million eCommerce stores in the world!) raises a big question — how to build a successful e-commerce site that will stand out? We answered that question in our article on e-commerce development.
The most important aspects of e-commerce website development
Here are five things to consider while building (or revamping) an online shopping site.
1. Responsive Design
Mobile commerce is on the rise. According to OuterBox, 79% of smartphone users purchased goods online through their mobile devices in the last six months. Analysts say that m-commerce growth has seen an average year-on-year increase of 33.8% since 2016, and this trend will only continue in the future. Statista predicts that m-commerce sales will reach $2.91 trillion in 2020 – 25.4% up from $2.32 trillion in 2019. The market for mobile shopping is still far from its heights, and retailers shouldn’t forget about that. In the context of e-commerce web development, this makes responsive design one of the main prerequisites for your online store success.
Responsive web design follows the approach of presenting the same website on every platform. You have to ensure that your visitors will feel comfortable about every aspect of your site, from navigation to payment. Crucial questions in the creation of responsive web design are as follows:
- How do you implement the navigation and where to place it?
- Which functions are important on which platform?
- What content do your visitors see and how the content is arranged?
2. Simple Checkouts
Overall, you should keep your checkout process as straightforward as possible. If this process reminds the checkout in stationary retail – lengthy and uncomfortable — the buyer can lose interest in his purchase and cancel it. The thing that online customers probably hate most is a tedious registration process before they can buy what they want. On the one hand, this takes time; on the other hand, it involves the disclosure of personal data. In fact, your online shopping business to be profitable doesn’t need any details like the user’s family status or date of birth. All you need is their name, address, and contact information.
At the same time, the ability to log in with a social media account will increase their conversion rate because it works quickly and easily. It is also an option to ask your customers afterward whether they want to register in order to make the next order easier on your side.
3. Convenient Site Search
When it comes to excellent user experience, a good site search is essential. Econsultancy data shows that nearly 30% of site visitors use the site search box. Those visitors, according to the company’s data, convert at a 1.8x higher rate than people who don’t use site search.
No one will love the online store where it is hard to find the product. To prevent the visitors from frustration and your business from losing profits, you should structure your site in an intuitive, standardized way. This may include:
- Dividing the existing products into different categories.
- Making sure that a search function is visible to everyone and placed in the top right corner of every page, including sub-pages.
- Ensuring that handling individual filters is as straightforward as possible (users can add or remove filters easily).
4. High-level Security
Retail hacking is no news today. According to the San Jose’s Thales eSecurity’s data survey, over 50% of all medium and large online retailers experienced hacker attacks. IntSights research reveals that the retail industry experienced more breaches than any other field last year, as it has lost over $30 billion because of the hackers.
Еnsuring website security is an essential requirement and, at the same time, the basis for customers to have confidence in an online shop. Security aspects must always be among the top priority when building an online store. This may include the integration of functions such as SSL certificates, two-way authentication, firewall, and additional data protection. In order to build trust with your customers, you should also put more stress on secure payment methods. Customers need a safe shopping experience with optimal protection, which includes being able to pay without any worries.
5. Optimized Load Speed
If the visitors of your site have to experience painfully slow loading speeds, they will leave your online store immediately. According to Kissmetrics, if your website reaches 4 seconds of loading time, you will lose 25% of your potential customers. In order to prevent such a scenario, you should make sure your site runs quickly and smoothly.
If your online shop site contains many graphics and photos, it will take much longer to load than a basic site with little content. It doesn’t mean that you should remove important graphic elements from the design, but you should use your content wisely to achieve maximum impact and faster loading speeds.
A website plays an important role in the success of any e-commerce business. Navigation, security, design — all these elements should be planned and implemented by experienced professionals. With a skilled e-commerce web developer and designer at your side, you will deliver the best user experience to your customers.