Articles,

7 Guidelines Every Startup Should Learn and Follow Until It Grows

3 m read
QArea Team
QArea Team Marketing Manager
August 25, 2014
Share on
Reading Time: 3 minutes

IT startups spring up every day, but few grow into really powerful companies. The thing is not every startup even keeps on the surface easily at first. That’s because some lessons are learned quickly and some – as much important – not.

The following 7 lessons and guidelines are those startups learn slowly while they should keep these always in mind until they are ‘grown up’.

  1. Make an early release

Startups must release early. It doesn’t mean you should release buggy software which isn’t even working as supposed, but you should quickly release your basic version of a product and only then proceed to improving its functionality. There are several reasons why this works. First, you don’t know your users very well like any other company, so you need to get started and then listen to their feedback and preferences to make your product better. Second, if the product has some fundamental problem in it, it’s better you know about it earlier and your starting version will reveal that problem fast. Finally, once you release there’ll be a huge amount of work showing up at once that will give you motivation and boost your startup’s productivity.

  1. Create new features often

The first advice would be useless without this one. It seems rather logical – if your initial version doesn’t provide much use and interaction, it’s better to introduce improvements swiftly. You may take this as an exercise, too, because you’ll see how your implemented ideas stimulate new ones. Making improvements is not only the way development should be done, but also a means of marketing because, as practice shows, users love useful changes, especially those inspired by their feedback. Of course, when the product seems finished, it really may be. But much more chances are you just lack imagination for improvements.

  1. Always make users happy

What is characteristic about every startup is that it can’t force anybody do anything for it. So it needs to earn user attention by caring and making them happy. If you’re developing a site, think about what your users expect to see there. Here are some things to consider:

  • Your users, as any web-savvy person, are keeping their finger on ‘Back’ since they don’t want to waste time on lame sites. So your first objective is to make them pause by showing them yours is not.
  • The biggest mistake companies do is assuming users know what’s their site is about from the beginning and they don’t need explanation. This divert users from a site immediately and this is something startups cannot afford. Therefore, always take care to describe in a sentence or two what your site is about.
  • If you’ve got something impressive, show it at once to provide users with value and catch their attention.
  1. Don’t worry unless it’s right

Startup executives seem to be too worried about everything. But what’s the use? It’s just normal for a freshly-established business to fail often and have countless challenges at the start. The thing is how you overcome these. Many startups get discouraged by the thought that some already prominent companies have come with their idea and it’s already implemented. Instead, I would advise you to worry about other startups because they are your real competition that can spill your beans. Again, as soon as your release your first version and be smart enough to listen to your users, you’ll find that your initial idea wasn’t such a profitable one and users would appreciate something else. So why bother about your initial idea’s already taken?

  1. Don’t make excuses on your way to success

If you think that to succeed a startup founder need only intelligence, you are wrong. In the world of business it’s determination and commitment that matter the most. Running a startup you’ll find thousand excuses of why you are unlucky and unsuccessful. But to really be successful and ‘lucky’ it takes great determination and effort. However, while determined, you should be stubborn in no way – instead, practice flexibility in everything you do.

  1. Be sure there’s always room for new ideas

Long-lasting success requires constant changes for the better. That is, nothing’s going to last forever, even Google. That’s why it’s just foolish to assume you’ll never do anything better than – or at least as good as – them. It’s all about lesson 3 and 5.

  1. Don’t expect too much

Keeping your hopes up is a great obstacle to your startup success because once you’re disappointed about anything, especially about a profitable deal, you lose motivation for work. That’s why you should create a kind of shield against being too optimistic to be realistically optimistic and not to let failures cut the ground from under your feet.

Check out our related articles:

Business Analysis In A Startup: The Only Way To A Unicorn Is Through Homework

Why Should Any Startup Consider Outsourcing Development?

7 Starting Points To Build Your Startup Web Marketing Campaign

How To Market A Start-Up To An Audience Without Investing A Single Dollar?

Total Startup Failure: A Nightmare You Won’t Wake Up From

Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.