Digital Marketing, IT Blog,

Some 8 Handy Google Keyword Planner’s Updates

3 m read
QArea Expert
QArea Expert Marketing Manager
September 17, 2014
Share on
Reading Time: 3 minutes

Old news

The updates I will be writing about took place somewhere around April of this year thus some might state they are old news. Yet you will be surprised on how many people are still unaware of the new potential that the Keyword Planner is now capable of.

The new additions are a serious adjustment to what was there earlier. They are kindly granting advertisers deeper knowledge of data over time as well as mobile trends and device volumes, and so much more. Let’s get a bit deeper!

Time period specifications

Keyword suggestions as well as volume estimations will now be provided around a period of time that you will be specifying. There will also be a sweet-looking graph that will make all the data look on a more appropriate and understandable way. If you do move the cursor over a bar you will get additional data.

Keyword Planner 1

Compare time periods

You will now be getting a chance of seeing but another lovely graph. The one showing the comparison of chosen time periods.

Keyword Planner 2

Google will be comparing the selected period to the equivalent from the past. What I mean is that if you choose period of time from January to March of the year 2014 the software will be comparing it to October till December of 2013. Or you may create a custom comparison of your own.

Keyword Planner3

Absolute and relative

You are now capable of comparing the absolute as well as relative changes for any ad group. The same with keyword’s volume. You will now be able of comparing them in two different periods.

Keyword Planner4

Visualize the newest mobile trends

More graphs that will assist you in understanding data.

Keyword Planner5

Breakdown by device

You will be able of seeing the breakdowns and the target locations. Expended contribution from various individual devices will be shown in a way that fits every advertisers needs.

Keyword Planner6

Flexibility with period of time

No longer will all the estimates be daily. The results may as well be showing you in weekly or monthly or whatever the form you desire.

Keyword Planner7

Segmentation and adjustments of devices

You will now be capable of seeing the breakdown of the volume estimates by the devices thus receive the mobile specific ones and bid adjustments.

Keyword Planner8

Just ad a bid adjustment and voilà!

Keyword Planner9

Your target location and its sub-geos

If you are currently targeting a specific area you will have some additional options:

Keyword Planner10

Enjoy!

Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.