AR (Augmented Reality) applications and solutions are considered to be the next leap towards technological miracles of the future. Despite AR technologies were used for quite a while now they were considered as mere toys for too long. Before revolutionary headsets like MS Hololens were released, or advanced marketing campaigns from top players like Pepsi and Ikea were launched – these innovations remained hidden from wider public.
No, it’s not like these technologies were banned or overprotected. They were simply not astonishing enough while born. People could visualize some animations of moving objects fused with image received from a smartphones camera, nothing more. However that was years ago and most IT players as well as other future-oriented businesses have already realized true value AR apps may offer in terms of business, customer loyalty, advertising, education, brand awareness and more. There is no point explaining how astonishing AR is in terms of newly opened opportunities, if you are here and reading these words you probably wish to find out how to get started, right?
Augmented Reality applications and their core functionality should not trick you with but fancy looks. Solutions of this level must not be considered as one more resource for the industry of entertainment. In fact it was originally invented as a solution for engineering purposes and was aimed at assisting manufacturers of Boeing airplanes. So now that we have learned AR has more punch than you probably gave it credit for lets go heads down to tips for actual development planning.
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