Have you ever considered making your business work harder, better, faster, stronger?
If so, these thoughts have hit you for a reason, especially if you are still doing everything in an old-school way.
For instance, sending letters to a crowd of potential customers can be quite a pain in the neck. It is virtually impossible to reach your audience if you don’t have the faintest idea of who your audience is. You are sending tons of letters but they get no response. How can you change that?
Automating the process may drastically improve the results, adding more precision and targeting to it.
Let’s take a look at a substantially improved version of the situation.
Visitors of your website who subscribe to your newsletters are automatically put on email lists, and people on those lists are sent a free course on how to improve, for example, startups traction and attract angel investors. Or whatever else your service occurs around. A lesson is sent every day during two weeks. If your email marketing list contains, for example,1000 or even 200 people, imagine how much time and effort you’d need to be waste while sending is manual?
If the processes are automated, visitors, leads, and customers will receive different letters which are specially targeted at them. Providing relevant content is the essence of inbound marketing.
What are some of the key directions for automation?
You can keep tabs on your clients with tools:
Managing clients and accounts can be really tough if stats on them is collected manually or not collected at all. Using automated system for it will help to identify where a lead came from, and how much each lead cost.
Make chats useful pools of structured information with:
Creating company intranet for communication is targeted at making cooperation more organized, transparent, and controllable. All sorts of communication (skype conversations, e-mails, notes can and should be put in one place) and what’s more – in the right place. Each issue has its place for discussing, so it would be easy to find information on a pertinent topic. It would be also possible to see who has already seen the info, e-mail, etc.
Manage content like a king (or a queen). Tools like these are here to save the day:
Automated marketing campaigns are much more effective and businesslike than manual ones.
Finding great content, identifying influencers, posting on social networks are perfect targets for automation.
Keep tabs on the processes with:
Are you in need of control over employees and tasks? When you automate your workflow, you enable better accountability. It becomes clear, who is responsible for what. You can spot the bottlenecks in the business processes and find ways to improve the workflow processes.
It makes the process of hierarchy more clear and creates perfect foundation for continuous improvement.
3 tips on how to implement automated systems in the healthiest way
- Don’t create an automated chaos – analyze the key problems and pay most attention to your soft spots. Automating them will be your biggest advantage. Don’t try to automate everything at once. Start from the most crucial areas and the weakest points at the same time.
- Start implementing your automated business processes from communication intranet to prevent resistance to new things from your employees and to make the transition process as natural and pleasant as possible.
- As a business owner, you should let the automated systems go through you. Test them yourself to understand all the benefits and disadvantages of the systems which are being implemented.
Business processes automation is about a simple path to be followed, communication not to be broken, strong accountability, and information which is being kept always up to date.
Creating a solid foundation for continuous improvement is possible only when there is an effective tool for monitoring, updating, and analyzing current situation.