Doing Virtual Reality in Business the Right Way

QArea Team by QArea Team on August 30, 2017

Doing Virtual Reality in Business the Right Way
Reading Time: 4 minutes

Some businessmen, especially in long-aged industries, are often skeptical regarding the latest innovations. They grant it as something infantile, which can never bring a serious bonus to their company’s income.

Usually it’s true. However virtual reality innovations has overcome that line, which separates “oh, just cool stuff” and “cool and practical”. Sure thing, it would not fit any niche, but many businesses can definitely exploit benefits of virtual reality. Which industries would that work for? Let’s start to discover.


Once you add virtual reality technology to advertising, prospects feel the service so much clearly that it inevitably attracts more customers.

First example, of the travel industry. You have a touring company, which sells trips to beautiful places on our planet. Let’s imagine, a client who wants to travel to Bengalia. And instead of pictures and pretty stories about the beauties of that land (which surely still must be attached) you offer him or her to put a VR helmet, and, well, the client enjoys the part of the actual trip. This VR user lives a real adventure that he or she believes while passing through vivid emotions. The inevitable thing to wish and to do after such adrenaline boost is just to buy a tour and check everything with the customer’s own eyes.

The same story, if you work with media and entertainment. For instance, you own a travel weblog. How do you think, there would be many visitors that like your VR app, once it gives them an opportunity to experience the places you are writing or filming about? I think numerous likes, comments and shares would be given for the post representing such app.

And no one bans you from combining those two methods. It’s even recommended since the touring companies and other service agencies usually strengthen their marketing with content.

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Shopping Experience into Virtual Reality Software

The main purpose of the online shop is to sell. To achieve this you need to showcase what you’re offering in the most attractive way. What can be more interactive, more engaging nowadays, than virtual reality systems? The question is rather rhetoric. There are online shops that use VR apps for their selling purposes right now. And – successfully.

We can read in Forbes that leaders of the e-commerce industry actively invest into virtual reality technology. For less than a year, Shopify developed and released virtual reality app for Windows, available for HTC Vibe headsets on Steam. The same 2016 year, eBay announced the first company’s VR department store they released together with Australian Myer. Impressive, right?

Most widely VR shopping is now used in for online furniture retailers. Well, it’s an obvious niche, since the product is created to fit the 3D space. And it would be exactly what a customer needs to check before buying – to put on the VR helmet, start the VR app and see how the furniture would fit in reality.

Another hot example of VR e-commerce experience leads us to the fashion. Indeed, you need to check a dress from all sides to see the whole pictures of its individual charm. Behind the link there’s a thrilling example of how fashion coworks with virtual reality technology. Rebecca Minkoff and River Island united their efforts with Google Cardboard to demonstrate both new wares and collection.

As we can see, the option of showcase in a customly crafted VR app fit perfectly for e-commerce that offer physical products. Since their 3D dimensions matter, VR space displays such objects with no capacity losses.

While your client is shopping you just need to help in choosing the exact product she or he is in need for. If a custom VR app is the best tool for your product exhibition – why not use it?

Maintain Conferences with Virtual Reality Devices

Let’s start with an expert’s quotation.

“Current digital meeting solutions are inherently flawed. Only one person can speak at a time and the video and audio always seem to have problems. When you attend a meeting in VR, you are able to share the same sense of place with multiple others, interact naturally with 3D objects and speak one-on-one with others as you would in the real world.” Taylor Freeman, a VR expert

Yes, the first point VR conferences are much better than audio or video ones, because they allow more comprehensive conversations. I wouldn’t be surprised if they fill the usual conferences’ place in the nearest future. Would that impact your income? Well, yes, since better understanding between the teammates would cause more efficient collaboration. You’ll be able to gather the valuable experts from over the world (for the fairest price) and due to VR, they can feel like they are working in one office.

To achieve this, you need to develop a custom VR platform for the internal usage. It would be something like CRM and management tool with options for communication and exchange of working tasks and metrics, however completely built in the virtual space.

The other, more commercially obvious option, which VR conferences offer: you can substitute foreign meetings with the common 3D space. To save expenses, wasted on few flights and business trips a year is a proper practice for your income, heh?

For this, you will need to make sure you’re on the same VR page with your partners and involve them into the innovation in case they are not. Once you have your own VR management and conference app, it will surely be easier to recruit business partners into the army of VR users and integrate their inner processes with your own in the virtual space.

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Visualize Your Internal Projects with Virtual Reality Technology

This is another benefit of using VR for inner workflow. It can be disclosed fully with the example of an architecting process.

Buildings are actually the blocks of 3D objects and such can be easily transferred to virtual space. In result, once you put on the helmet, you can walk the streets among the buildings, which don’t yet exist in reality but have been already projected by your architect.

VR immersion can provide architects, managers, builders with the most exact vision of such projects, even for those, who are not experts in the field. This way leads to working en rapport and so causes an impressive performance.

Thoughts on Margins Regarding Virtual Reality in Business

VR usage in business will grow its influence. Exactly how we’ve read in cyberpunk novels. Hopefully, without “-punk” part, however Virtual and Augmented Reality will take a considerable commercial share among other innovative technologies. It’ll ease our social life and so make communication between business and customers much more profitable for both.

Need to improve your business with outstanding VR software?

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