Communities & Social networks,

Drive Social Media to Business Limits and Beyond!

2 m read
Igor, business analyst Marketing Manager
April 17, 2015
Share on
Reading Time: 2 minutes

Software development, as any other industry thirsts for proper usage of social media as a great tool of achieving numerous goals. What may a smart man gain from appropriate social media usage?

  • Social media is your window to today’s world. Everybody is on it including your business partners, associates, potential candidates, friends and even competitors. Social media platforms do pay an enormous role in development researches as allow you to find out what your potential customers may be expecting and are even showing how other companies are handling business in their own territories. This will get you knowledge of who may become your partner or how to conduct business in a proper manner. So Social Media should be one of your windows into the world.
  • How do you gain respect and additional trust? Share high-quality content related to your area of interest in social media. Highlight your successes, tell people how you have overcome difficulties, provide provoking content that catches attention and catches attention.
  • Twitter differs from Facebook and LinkedIn differs from Google+. Same content, same ideas and campaigns will not work everywhere. Always consider how and why are people using this or that particular social platform and adjust your approach according to that knowledge. Twitter for example is great for fast and furious campaigns that are not overloaded with content and info while Facebook is the best place for something long-term or a display of who you actually are rather that what you have for sale.
  • A nice trick you can do. Before contacting any potential client or partner check if your employees or teammates are already connected to that person. We are working in a really tight industry where everybody knows everybody. Such a worker of yours may be used as a great bridge to overcome the communication gap and melt the first impression ice.

These are but a few of tips worth paying much attention to and I will surely write more soon if you have loved this article. Feel free to share in comments!

Categories

Recent Posts

  • Refactor or not refactor? Everything there is to know about refactoring

    Read more
  • What is Ambient Proximity? Definetely More Than A Buzzword

    Read more
  • GDPR: why so serious?

    Read more
Yes
Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.