Any part of any science (and marketing is a complicated science) has its basics. The ones you should start from as a beginner. The same is what we will be starting off with this post and we will be going deeper and deeper into the dark woods of Facebook. Let’s start with some questions you need to have answers to:
After we are done with this particular step we may go on further into making lots of money with Facebook.
Let’s deal with the goals you are establishing per one campaign. What are the main objectives of it? Will you be requiring more Facebook likes or website visits or whatever your goal is you are to be certain of it before beginning your marketing. All of those metrics have a value of their own. And those metrics are what you will be working with when achieving the ad goals.
If you are not too sure with the particular goals Facebook advices (sure they do, they are gaining as much as you are with this) you to begin with gathering some page likes. Thus you will be actually able of gaining quite the audience while moving in that direction thus it may become easier to choose later on. You have more Likes, you are more popular (or at least you look more popular) and people will be more encouraged to like you as you have lots of likes already. There goes the domino effect. This approach is way better than mere purchase of followers.
Facebook offers are quite similar to the ones of Google and are working by practically the same principals. They are allowing you to promote your goods to Facebook users only (that ain’t so bad as pretty much everybody has an account there). Offers are your tools here. Give something away as people love those kind of activities. Yet give it away with a purpose, like receiving e-mails, etc. Create some interesting offers of discounts of any kinds and begin with your local audience of fans. See how it all is working out, then, if all is well, spread your nets to a bigger audience.
More than a half of all the fun stuff on Facebook comes from users with mobile devices. Smartphones and tablets are what users prefer nowadays rather than PC’s and laptops. Thus be sure to have an app in the first place and to make people notice it on your Facebook account as the second major activity of your profile.
Images are mighty. And image, if properly designed, has the potential of changing the world as it is, becoming the symbol of some activity or happening. History is full of such examples: swastika, dove, red cross, half-bitten apple etc. If you are seeing those you are thinking of one precise happening. How’s your ad worse? And, as with everything else, we have tips prepared for you to achieve that goal:
FB grants you unlimited targeting possibilities as there is so much data on your potential customers there. That means your message may be as precise as a bullet. And with the same killing potential (in the best meaning of the “killing” word). How to make your campaign even better?
Result: SEO went way easier than usually, plus all the goods you are offering are sold out =)
Check out our related articles:
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Facebook Marketing Tricks That Will Make Your Account Pure Goldmine
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