On the occasion of its 15th anniversary Google presented its newly developed search algorithm called Hummingbird which is said to be the greatest innovation in search engineering since 2001. Like a hummingbird itself the service is supposed to be quick and accurate.
Google’s chief search specialist Amit Singhal explained what is so special about Hummingbird at the press conference. The major improvement is that, unlike previous algorithms based on keyword search, this one is aimed at understanding the message of the query ‘behind the words’. It provides more precise and customized results and processes even long and complex queries containing slang expressions.
To reach such effectiveness Hummingbird incorporates customers’ information from social media and tries to perceive the customer’s intent while operating with queries with the help of comparisons and filters of its Knowledge Graph. The key idea of this invention is to understand the connection of different concepts rather than merely matching keywords. Such functioning scheme involves both semantic and conversational search elements.
The search can also be handled through voice commands in a conversational form what was illustrated at the conference. This is provided by the ability of Hummingbird to remember the context of a so-called conversation.
Thus, Google search becomes more interactive, shrewd and humanlike.
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