How to Create a Social Media Website

by Anna K. on Apr 28, 2023

Social media become a phenomenon of the century. Its sharing capabilities and a number of daily users have created a range of opportunities. According to recent data, in 2022 the average person spent more than two hours a day on social media, compared to an hour and a half in 2012. Despite the impressive statistics, not everyone understands how to make use of social media for business purposes.

The potential benefits of social media for businesses cannot be ignored. According to a report by Sprout Social, 71% of consumers who have a positive experience with a brand on social media are likely to recommend it to their friends and family. This highlights the importance of building a strong social media presence and engaging with customers in a meaningful way.

To better comprehend which niche to choose and how to integrate it into your business, let’s first define what a social media service is, explore its various types, and learn how to make your own social media website that can attract users.

A social media website is one that provides a shared space for people to interact online via communication, collaboration, and content-sharing among friends, family, and other community forms. It is the Internet’s social interaction side. Organizations adopt social media technologies to attract the desired audience and stay in touch with loyal customers.

Before creating a social media website, figure out the sort of network you want to establish. Whilst there is something for everyone, some types are regarded as the main ones.

We will explore the different types of social media sites that are available today. We will delve into the features, benefits, and drawbacks of each platform, as well as provide insights into how they can be used for personal and professional purposes.

Social networks

It is a kind of social networking platform and a significant aspect of modern communication, used to connect people with friends, family members, or other groups of Internet users. On a social network, people create and update profiles, maintain relationships, and share photographs or audio/ video files. They remain in touch with other people through virtual communities with common interests, locations, or hobbies. Communication is represented by direct messages, comments, tags, shares, and likes, making a social networking website the easiest way for brands to establish connections with customers. For example, Facebook and Twitter.

Content curation sites

A content curation site is a type of social network page that collects and organizes relevant content from various online sources on a given topic or subject, eliminating the need for users to search for it themselves. There is no standard material for a content curation site. All kinds of visually appealing formats are used: photographs, videos or animated videos, blog articles, links. This type of website is used for a variety of reasons, including staying up-to-date with the latest news, following trends in a particular field, discovering new information in a specific industry, establishing a personal brand or increasing its recognition.

Pinterest and Flipboard are two of the most popular online content curation platforms for now.

Entertaining websites

Entertaining websites offer enjoyable and captivating content with the intention of keeping the audience entertained. The content provided by these websites can range from access to the top-rated TV shows and stand-up comedy specials to new podcasts and personalized playlists. The revenue is generated through monthly or annual subscriptions, ads, sponsorships, and merchandise sales.

YouTube, Spotify, and Netflix are excellent examples in this category.

Educational platforms

Educational websites have educational purposes and contain a variety of tools and resources to facilitate learning and improve skills. They are either made for professionals and students in particular, or everyone interested in learning something new. Educational platforms come in a variety of types and formats, both free and paid. There are websites for language learning, test preparation, online tutoring, taking online courses, and acquiring knowledge in different topics, from history to psychology. The infinite desire for learning and growth is a chance for a company to create a social network website and fulfill a continuously evolving market niche.

Coursera, MasterClass, and Khan Academy are among the most reputable and globally recognized educational platforms.

Scientific communities

A scientific community platform is a diverse network of interactions for academics in many branches of science who communicate and share data of scientific knowledge, publications, and analytics. Some examples of popular scientific services are Academia.edu, ResearchGate, and Google Scholar.

Dating resources

Dating social media services assist in the search for romantic partners based on personal preferences, age, cultural group, profession, etc. Similar to other forms of websites, there are various kinds of dating resources available on the Internet: general, international, casual, and community-oriented. Popular dating resources include Tinder, eHarmony, and Bumble.

You cannot build a social network site until you know exactly what makes it good. With so many platforms on the market, competition for attention is tough. Since user expectations are high, companies proactively explore and adapt to the best strategies and tools available.

Modern users expect certain attributes from your social network website, which are:

Simple profile creation
Personalized characteristics
Higher degree of account access
Privacy preferences
Advanced settings and search mechanisms
Instant updates
Direct messaging
Google Map integration
Content uploading
Live communication
Entertainment feed/ newly published content

How do you design a social network or any other kind of a web page from the ground up?

Сreating a social media platform can be a challenging procedure depending on how advanced a web project is. To build something qualitative and recognizable that people want to use, such as Instagram or Twitter, it is crucial to never neglect the fundamentals of it.

Starting a Project. The first step would be to find a vendor who will assemble a team with the necessary level of expertise and organize a meeting to discuss the basics of a future project. After discussing the project’s primary needs, our team would submit the initial estimate.
Discovery Phase is a meeting conducted for business analysts to comprehend the concept of the project. As a result of the discovery phase, a specification with every required feature and technical component is prepared. The vendor provides the final estimation before the practical phase begins.
Planning a Growth Strategy. What you have found in previous phases is the foundation for this one. At this stage, you build a concept for a future website with all desirable attributes enlisted. The team propose a plan for growth and development based on the desired income and a specific group of consumers. If you intend to expand to other platforms later, you should incorporate the expansion now.
UI/UX Design. Having a prototype or a wireframe would enhance the design phase and reduce the risks of fixing controversial parts of the project. Regarding how to build a social media website that works, the main rules of UI/ UX are rather simple: consistent visual patterns, simplicity in colors, an appealing layout, functionality, and easy navigation.
Development Process. The developers turn the attributes and functionalities into the platform itself. The aspects that are prioritized most are proper rendering, enhanced security, and fault tolerance, which involves a fault-tolerance database, reliable communication channels, clustering, and backup.
Testing and Quality Assurance are required for both the vendor and the client to ensure everything functions as desired and meets the expectations. This is one of the most critical stages in the entire process that involves a comprehensive evaluation with several types of testing: functional, security, performance, interface, and usability.
Release Phase. Once the website has been completed, it is introduced to the public. The final release can take place only after every possible business risk has been eliminated. For this purpose, the team test the URLs, validate the code, and verify whether the service is browser- and mobile-friendly.

To be honest, building a social media website from scratch is a relatively simple task. All it requires is a combination of teamwork and technical skills to deliver superior results. At QArea, we have a team of professionals who specialize in social media development and have a deep understanding of the latest trends and technologies in the industry.

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