Articles,

How To Keep Up Mobile Users’ Interest To Your App

3 m read
QArea Team
QArea Team Marketing Manager
January 14, 2014
Share on
Reading Time: 3 minutes

interesting mobile appA huge amount of mobile apps are available on app stores today. When looking at the number of downloads most of them have, it seems that they are extremely successful. But in reality, researches show that up to 90 percent of mobile apps are deleted after the first use. It brings us to a thought that the first experience must be outstanding; and once not impressed by the app after installing users would hardly open it once again. They don’t forgive such mistakes.

Therefore, one of the main goals of the mobile apps developers is to have something about the app that would keep users come back to it. Let us take a look at several ideas that would help you to achieve this goal.

Bring something new to your users every time they return to your app

Think about your app and try to find some value people can get if they open it for the second time and many times more. Engaging people and kindling their interest is not as simple as it seems. Every time they use your app their experience has to be built on the previous time. And the more they use it the more engagement it should cause. In fact, the value of the app is in coming back to it more often. And this value should grow with the growing of audience. Just think of the most popular social apps as Twitter. The more twits you make, the more responses you get and the more value you receive when returning to it each time.

Provide users with immerse experience

Most of all, people don’t like to be distracted by useless steps or information. The more flowing and immersing your app is the more users will like it. Try to remove all the diverting elements or uncertain and unobvious steps that people must take in order to use or share your app. At the same time, all the needed actions must be in view for users to know what they can do.

Effortless sign-in

The important thing is to organize registration and authorization in a right way. People don’t like creating multiple accounts. Offer them a one-tap sign-in via the most popular social platforms as Facebook and Twitter. Not only will it be easier for users but also will grow your audience.

Wide sharing possibilities

No need to say that sharing is an integral part of any successful app. Provide users with wide range of sharing opportunities with just one tap. The number of invited users determines your success, that is why implementing sharing should be one of the basic processes during the creation of the app. Try some unusual ways to encourage users to invite their friends. You can provide this opportunity at different stages in the app, for instance, let users share not the app itself but their achievements in it. In other words, connecting with others, sharing and inviting friends must become a part of a daily app usage.

Send motivating notifications

Waiting for users to come back to your app themselves would be quite a thoughtless decision. They need to be unobtrusively motivated to do this. Keep pulling them back in by sending useful messages. Those should not be annoying notifications but friendly reminders and rewards proposing to invite friends or see some new features of the app. Also, give users the possibility to disable notifications or make them flexible to adjust.

Reward users for things you want them to do

Rewards are a great way to engage audience. Those can be exclusive themes, extra storage, new character, discounts, a free upgrade etc.  But rewards will become even more effective if to target them on certain actions users can do. For example, inviting a friend. Give rewards for every invited person who started using the app. Moreover, you can give gifts to friends who received the invitations, too. It would prevent your users from feeling guilty for getting rewards of their friends. Also, you can include some hidden rewards to your app. Making surprises is a great way to increase your audience’s loyalty.

Be valuable for a single person

Although everything is about sociality today, your app must have a certain value to a lone person. One would start inviting friends only if he liked using it on his own. There should be something useful and meaningful that users can do in your app without inviting friends. And with increasing the audience the app value increases as well.

Tags
Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.