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OAuth Business Advantages

It’s wise to consider a different verification system for your users, as this will give them more options to Cloud-based services and mobile apps. It’s quickly becoming the norm for major web portals, Cloud services, and mobile applications to take advantage of open authorisation protocols that provide alternative authentication mechanisms. This is because by facilitating access, companies can quickly accelerate use of these online services.

Therefore, it could be time for your company to use an open authorisation protocol, like OAuth. You can subsequently provide users with secure, controlled access to your web portal, Cloud services, or mobile applications, using their credentials from authorised sites like Facebook and Google. In addition, OAuth allows users to post on these networks and disseminate information about your site.

Almost certainly, the future is mobile devices and Cloud-based services, as many business owners these days make money using their smartphones. By using OAuth, it’s possible to provide an integrated and uninterrupted experience to its customers and suppliers, even when using different systems.

What is OAuth?

OAuth works like a passport and visa. For instance, when you enter a country, your passport confirms your identity and the type of visa you have indicates which activities you can undertake whilst you’re in that country.

Likewise, OAuth is an open authentication standard that can be used on many websites. You can use it on your website to control access and define the limits of sites that can be visited by users. This provides users an alternative method to create both a new password and ID.

Seven OAuth Business Advantages

1. Increases the Use of the Website

Experts at Umbrellar Azure Stack believe OAuth can increase the use of the services on your website. This is because most people’s memory banks are already overwhelmed by a jumble of passwords and user IDs. It’s therefore easier for them to remember passwords they frequently use, rather than other sets of letters, numbers and symbols. So, why make it difficult for people to do business with your company by forcing another user ID and password when you can use OAuth to take advantage of third-party registration systems to authenticate your website?

The matter of access to a site might seem trivial, but if you’ve ever had trouble retrieving a password that’s hiding in the confines of your brain, you’ll intuitively know that it can make a big difference in your traffic levels. What’s more, this is relatively easy to do.

2. Promotes Social Exchange

OAuth allows users to share information on their website with the main platforms such as Facebook and Twitter. If someone signs up for a webinar on their site, they will be just one click away from posting it on Facebook, in turn spreading information and subsequently increasing the popularity and authority of their website.

OAuth allows users to share information

3. Reduces Development and Support Time and Costs

OAuth saves you time by developing a custom authentication system, user profiles, and facilitates social interaction like friend lists and status updates. Furthermore, once OAuth is implemented, it isn’t necessary to accept password renewals, forgotten passwords or the possibility that users will be removed from the service.

4. Beats the Errors

Because OAuth is a proven authentication technology, any errors will have a low survival rate.

5. Shores up Security

Authentication occurs in the provider and returns an encrypted token to your organisation application, so you won’t have to worry about identity theft.

6. Facilitates Management

For technical experts, it’s easier to manage and configure OAuth than (for example) extranet access models with mixed authentication.

7. Saves Space on the Server

Because your business won’t have to accommodate IDs and passwords on your server, this will save space.

Four Advantages for the End User

It’s not just your business that benefits, as you’re also making life easier for users of your website:

1. Saves Time

Very few web visitors want to waste time by creating another profile, user ID, and password. With OAuth, this isn’t necessary.

2. Brain-Friendly

With the brains of web users already overwhelmed by the mixture of symbols and letters they’ve created to open the door to other sites, they’ll be grateful that your site is easily accessible.

3. Questions about Trust Triumph

A web visitor shouldn’t send a password to their application if they don’t completely trust the website in question. They can also prevent the OAuth provider from accessing your application.

4. Social Knowledge

OAuth allows users to take advantage of the social graph and other features available from the OAuth provider.

What is the Trick?

To avoid a new light object syndrome, whereby we veer en masse to the latest technology, we like to scratch under the surface to discover any negative aspects. This is the way we see them:

Possible Downtime

If the remote service doesn’t work, web visitors cannot log in. However, if you’re already logged in and the authentication cookie is valid, you can continue to use your website.

Multiple Access Logic

If you want to allow the user to log in with multiple OAuth providers, this requires some logic from the computer.

Brand Connections

You should consider if you want your company and brands to work with some OAuth providers.

User Concerns

Site visitors might not want to share data from your OAuth provider, such as LinkedIn, Twitter or Facebook with your website.

Profiles of Cookie Cutter

If you don’t want to make further developments to allow users to customise their profiles on their website, you’ll need to use the profiles they developed for OAuth provider sites.

Confusion of Account Creation

It can be confusing for a user who doesn’t yet have an account with an OAuth provider to create one in order to access their website.

Get the Most Out of OAuth

If you’ve evaluated the pros and cons of using OAuth for authentication and decided to move on, you’ll want to know how to make the most of it.

Provide Options

The more options that are available, the more web traffic you’ll get. Therefore, even if you use OAuth, you’ll still want to provide users the opportunity to set a user ID and password, if that‘s what they prefer. Furthermore, it’s better to allow access with multiple OAuth providers.

Keep Control

Although it gives you access to OAuth users, you can still check the access level. As OAuth provides passports, you can still issue your visa, which says exactly what every user can do on your website.

How OAuth Works: The Technical Details

OAuth is an authentication protocol that allows you to approve an application that interacts with another on your behalf, without revealing the password. There are three main players in an OAuth transaction: the web application (your company), the service provider (Twitter, Google, etc.) and the user (your client).