Articles,

Make People Click Your HTML Letter By Following The Following Tips!

2 m read
QArea Team
QArea Team Marketing Manager
October 20, 2014
Share on
Reading Time: 2 minutes

HTML may power your letter to be as beautiful and effective as no plain text will ever be. People love buying things that are fancy looking by from all sides. An e-mail may be considered your visit card, thus it has to represent you by all 100%. But still something that is simply beautiful may not be enough! Thus here are some tips for you with improving your lead generation, clickthrough and open rates.

  • Let’s begin with the preview text. This is the text following your subject line. The words visible as a preview of your letter before it is even open. First of all, try keeping it 50 and less characters. Be sure the text is what your reader is interested in or, at least the best of what you have to offer. If there is no preview text the e-mail client will pull it from your mail’s body which won’t be quite as selling or informative.
  • The plain text version also needs to be nice! Just think about all those users whose mail clients are not supporting HTML letters or the users who willingly chose to see plain text only. Your letter may seem as a set of ridiculously long URL’s and some unknown symbols accompanied with some text. Would you be reading something of that sort? Thus spent extra couple of minutes for your letter to look sharp in all of its forms.
  • And, if you want your mail’s content to look both fancy as well as unique you way wish transferring some PSD to E-mail. Thus a pic created by your designers will serve several more goals. Nice, right?
  • <a href=”HTTP://YourwebsiteORlink.com”> <img src=”Pictures”/> </a> is but one of many tools you may use. Transforming your images into links is a great way of improving your click-through rates without overcrowding your letter with links.
  • Social sharing buttons are something you don’t want to miss in your e-mail. People sharing your letter are doing your work for you while you are busy counting earned money. But sharing buttons are never to be follow buttons. Shares and follows simply have different purposes and the ones of follow are not the ones you would be expecting from your e-mail marketing campaign.
  • Have some lazy tweets! Not everybody will be eager to share all the delightful content your letter possesses. Linking a lazy tweet to a social sharing button ought to do it for those kinds of people.

These five things seemingly easy to do will improve your campaign dramatically and after you are giving them a shot you will never stop using those tips. Trust me!

Check out our related articles:
PSD to HTML Conversion Outsourcing Services

Make People Click Your HTML Letter By Following The Following Tips

Why is it better to use HTML 5 than Flash?

Tags
Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.