So consider the following: your business requires marketing – that is a fact hence the world we live in is cruel and competitive and you’re marketing requires researches because you require to be aware how to sell your services and who may be interested. Surely all of this may be hard to implement due short marketing budgets and the constant lack of extra dollars that are required for research purposes.
Surely investing straight into advertising and lead generation may seem like a nice option is conditions where every penny counts but you are to avoid such temptation. Marketing is close to pointlessness without appropriate researches. However researches don’t have to be expensive, you can find out about lots of things for free.
First of all get subscribed to as many marketing lists hence they may deliver you stuff that is already beaked and ready while free at the same time. Go through all that and pay attention to everything. You may get quotes and statements like ‘75% of Americans are concerned with gas prices’ or other similar data that is seemingly irrelevant. Apparently that info is pointless to you unless you treat your customers as Americans and not as your product users. Surely they will appreciate gas certificates you may give away after making a deal with your local gas station. This works extremely well for navigation application businesses.
You have a business with Facebook presence? The ouds are you do. So the internet is overfilled with various materials you may go through for free. Take this for example: 87% of dislikes of businesses on Facebook come from users that are upset with a business pushing it too hard, meaning is sharing enormous amounts of useless marketing information. This should give you a hint or two. Try using content that is interesting, handy and relevant to your target audience rather than spamming them with ads.
There are still enormous amounts of information oceans you may use to your advantage if you will be looking around carefully enough. Just try it out.
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