Digital Marketing, Outsourcing & Business, Useful Tips,

Tips for Businesses: Enhance a Local Website Conversion!

2 m read
QArea Team
QArea Team Marketing Manager
July 4, 2013
Share on
Reading Time: 2 minutes

Creation of a successful website is a lot like writing a great ad for your business.

If your local business website starts to bring in traffic, one of the next steps you should take in order to push your marketing ahead is to focus your attention on the conversion rate of your website. To enhance your website conversion rate you must not necessarily apply complicated tools for example heat maps and for sure you are not required to show analytical skills of genius. You can resort to much more easier things to start getting more gain from local website visitors.

Tip #1 Integration of Click to Call Buttons

Your website should be mobile friendly because today mobile devices are used by more and more people browsing the Internet, especially often it happens when users search for local businesses. So it proves to be a good idea to integrate a click to call button in your website and mobile advertising campaigns. Agree that it is much easier to click the link to dial the company at once than to look for a phone number. QArea offers PSD to Responsive Design services that could help you to make a website mobile friendly.

Tip #2 Offering Subscription Benefits

Such benefits do not always concern making the sales. It is also the way to secure your customers and contact them later. An offer which a customer cannot refuse is the key to success. This can be a onetime coupon or special offers for new customers in return for their consent to provide feedback to them.

Tip #3 Clear Website Navigation and Proper Design

Local users usually prefer simple websites which are easy to browse. So, make sure that your website represents a reliable resource with clean design and easy navigation. Today many developers create content marketing plug-ins so there are more than enough tools to make a local website content friendly and imposing.

Tip #4 Applying Effective and Advanced Text Formatting

The headline of your website should be clear and loud enough to draw the visitors’ attention. Ensure that the spacing between images and paragraphs is adequate. It is always good to use sub headlines in order to reengage users and utilize bullet points to emphasize important issues.

Tip #5 Highlighting Positive Reviews and Testimonials

Local users pay considerable attention to what other visitors think of your business. Most of users are deeply influenced by testimonials not even realizing that. Keep in mind that every second visitor of your website is in research mode so customers’ unflattering testimonials can frighten new visitors off. It is also a good practice to highlight reviews and testimonials from popular websites such as Google+, Yelp, etc.

Use of these tips in practice will help you to turn potential customers into real ones, thereby increasing the conversion rate. You also have to remember that one of the main factors that will help you to increase the conversion is adding your website to Google Maps.

Check out our related articles:

Custom Application Development Services

Golang vs Node.js: Golang Development

How Is Custom Application Development Important for Today’s Business

Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.