Over the last years online sales have become amazingly popular and their usage is growing permanently. Choosing the best platform for your online shop is quite a task. Different e-commerce platforms provide different features which can be useful in certain cases and useless in others. Generally, choosing a platform depends on your requirements and preferences.
In reliance on Google Trends we’ve chosen 5 most popular e-commerce platforms for a small review. Let us take a look at their pros and cons and differences in performance.
Magento is a super popular platform owned by eBay with a strong reputation and rich features. Many large companies choose it as a powerful, flexible and cost-effective solution. Apart from standard features such as shopping cart, search, catalog management, checkout and administration, Magento also allows multiple stores, various product images and distinct pricing structure in accordance to the types of customers. It is also considered to be more SEO friendly than other platforms. It has a free open source community edition which is highly customizable for magento developers, and two paid enterprise editions with a wider range of features.
Prestashop is a fast and efficient open source e-commerce shopping cart with a huge amount of users. It is a reliable and customizable solution that can be modified according to your requirements. Orders, catalog, shipping, localization can be easily modified by shop owners. Pestashop is PCI-DSS compliant and supports SSL.
Opencart has a clear user friendly interface and is easy to manage even by users with no special skills. It is good for startups that need a simple lightweight solution with all the necessary features. It can be used on any web server with PHP and MySQL running on it. It allows the unlimited number of products, categories, different currencies, payment ways, languages and shipping methods. Opencart is great for managing multiple stores using one admin interface.
WooCommerce is a WordPress plugin with intuitive interface. It has plenty of themes available to create an elegant looking store. It only works with WordPress and will be great for the fans of this platform. The basic package is free and easy to install while additional extensions have to be paid for. Standard features include various types of reporting on sales, customers and stock, shipping and tax setting, different payment methods and others.
OsCommerce is one of the oldest e-commerce platforms and has an impressive amount of users. Being an open source project OsCommerce provides various features for free as well as a huge number of add-ons for enhancement. However, modifying the design and appearance might be not very easy for beginners and may require the designer’s or developer’s assistance. With this platform you can choose any host you wish. One more benefit of using OsCommerce is a large community of experts specializing in it so you will always get support if needed.
Above said is just an overall look at the most popular e-commerce platforms and all of them are perfect for particular goals. Choosing one for yourself should be based on checking if specific features you need are supported by certain platform. Moreover, it is recommended to ask for experts’ advice.
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