“Vancouver” – a new cloud-based social service

QArea Expert by QArea Expert on November 4, 2011

“Vancouver” – a  new cloud-based social service
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Microsoft’s Project “Vancouver,” is a radically new social-analytics and cloud-based system, it is open to employers obsessed with the idea of integrating social and public Web data into business software.
As it was said before, Microsoft was counterpoised to provide its “Social Analytics” Azure service (“Vancouver” – code name). Last week, the Softies were loaded, working out the first public version of the latest SQL Azure Labs project available.
Social Analytics aims the category of programmers and the end users as well. They just have to be interested in methods of integrating the social Web into business applications.Some notes from a description on Azure Labs web site:

We follow the goal to enable businesses to braid communities and connections among customers, authorities, and their employees; to support user needs for highly relevant information operated by watchers and influencers; to take part in discussions and respond to rumors around hot topics; and to make the word of society actionable and influent across the product lifecycle.

The available test version includes for the moment two sample public datasets created by the team: The first one about Windows 8 and the second one about Bill Gates. Users can watch the uncultivated social information, using the SQL Analytics “engagement client”, which takes after a common Twitter client that applies social inlets from Facebook, Twitter, different blogs and forums. The client compares related list of contents, delivering users the ability to respond to them directly in context.

The comfortable application programming interfaces (APIs) allow programmers to intrude social content from ad hoc areas into their apps. All the APIs are based on the Open Data Protocol and supplied through the DataMarket service on the Windows Azure Marketplace.

Social Analytics is also fitted with a intrinsic function “sentiment engine” Microsoft Research’s development. It carries out the MSR Excel Datascope project, which is a provider of cloud-based information analytics for public content.

Now the team is searching for responsiveness on the previously made release. It wasn’t officially advertised when Microsoft plans to let out a final version of Social Analytics or how much it will cost.

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