It’s never the story you tell that matters, but how you tell it!
Nicolas Sparks once said – Every great love starts with a great story. You may transform your very own story into something greater – true love of your customers and site visitors.
Every great love starts with a great story
Your brand may easily stand out from the crowd simply because you have just the right words written down on your site. Imagine all the power such love will give you, imagine how your branding will be empowered, and imagine the possible reach, when people eagerly share your website with each other! All that can be achieved with mere words, if they are appropriately placed and chosen, that is.
Do you remember what the internet was several years ago? It was not at all a friendly place. It was useful, overfilled with deep wells of knowledge, vibrant information and bright possibilities, but it was mean to users. Just imagine the pain and frustration people had to deal with while they were going through a text with over 20K words that was just plain text with no emotional highlighters whatsoever. All those pointless sentences were, fortunately, a temporary fix to meet needs and expectations of people.
Nowadays internet is fool of glorious content, but it is short, and that is how people love it. Frustration days are now long gone and you shouldn’t join the loser’s team with tons of useless words, unless you have something really important to say.
People can browse through your site with a mobile device, and you can imagine how frustrating large chunks of text may become in such scenarios. Although, there are times lots of words are unavoidable. You should prefer specialized places for such content as a white paper section, for example. Also you must not forged numerous pointers and highlighters like:
This is the way you will make larger chunks of text friendlier and readable to people. But this is common sense, not psychology, you might say? Well, considering people will constantly experience frustration after visiting your site you and your entire brand will cause negative impacts and deep frustration on a subconscious level, thus not only the website, but every single product with your logo on it will illuminate the very essence of frustration in people after a while.
Had enough of those darn bounce rates skyrocketing? Everything you do seems pointless? The only fixes you usually come up with are not much more than temporary plugs?
There are many words that resonate with people’s minds. Strong, emotional words of power that transform simple copy into addictive, hypnotic pieces of art. However, not any word will work astonishingly when expressions of emotions are concerned. Many words will deliver your message but not your motives, they will not encourage, inspire, motivate. They will be just words, not more nor less.
So, I have decided to bring several astonishing examples of emotionally-linked words which will definitely resonate with your reader’s minds and feelings:
There are emotions, but there are words that possess even greater potential and might. Those words work like actual hypnosis you could only imagine a gipsy pulling off with poor simpletons in the very middle of a crowded marketplace. And you can harvest that might as well:
Stay tuned for part 3 and while everything is fresh on your mind – don’t forget to comment =)
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