Targeting your business on purely PCs or mobile devices no longer has any sense. PCs, laptops, tablets, smartphones – all of the devices are equally used to go online. Each of them is appropriate for particular circumstances. Mobile devices are good on the road, PCs are often used at work.
If you want your business to be accessible for consumers in any situation and bring pleasure and fun to them when they interact with your website, you should adjust it for each type of device, so that users could have a unique friendly experience every time they visit your site.
Separate strategies of web development for various devices are also not a good idea. To reach the best results you should move along with your customers as they change their devices during their days.
Here are some tips to adapt your site to multiple devices in the efficient way
Find out the way users interact with your site
First of all, you should get the entire picture of the ways people use your site in order to define preferential fields to develop. For this purpose do a complete analysis of your audience by examining website traffic. Find out where users come from, common time of their visits, what information they are mostly interested in, and of course, what devices they use.
Use gathered data to match the users’ needs
After the analysis you’ll get useful information about how computer users interact with your site and what specific content mobile users are looking for. Use this to rearrange the content for mobile devices for this audience. But try not to come to just a cut down version of the full site.
Choose the way of cross-device customization
In general, there are three solutions for multi-device implementation. The first is responsive web design, with the help of which content, images and layouts automatically adjust to the screen size. The second one is making custom HTML pages on the same URL. Here the server detects the device and provides a custom design of the site. And one more option is to create separate independently hosted sites for desktops and mobile devices. There is no one perfect solution here, everything depends on your goals and the specifics of your business.
Continuously improve the multi-device site
The key to a successful multi-device site is an ongoing measurement and analyzing of user behavior and a well-timed correspondence to users’ needs. In other words, it is a continuous process of optimizing website content and layout for reaching the perfect user experience on all the devices.
Now let’s take a look on common mistakes you should avoid when developing cross-devise sites
Do not limit the content
Visiting your website from a tablet or a smartphone, users expect to see the full site they are used to. It might be rearranged but not its stripped down version with many missing features.
Do not use multiple domains
Some brand or business is usually associated with the one only domain, and the mess with different domains for desktop and mobile devices will only irritate your customers.
Make sure that all the videos on the mobile site are playable
There are still many devices which do not support some video formats, such as Flash. And such things are usually a bad experience for users.
Do not make your users wait for loading
It is a common thing for both desktop and mobile versions of sites, but mobile users seem to be even more sensitive to load speed. Don’t risk to lose them and look through possible optimization of your website. As a conclusion, the most important thing to remember when developing a multi-device site is always to keep users in mind.
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