IT Blog, Mobile,

Windows Phone Store: 3 Things Which Promote Your App

2 m read
QArea Expert
QArea Expert Marketing Manager
May 28, 2014
Share on
Reading Time: 2 minutes

If you are in the business of Windows Phone application development, then you’ve probably wondered how the apps are selected for promotion on the Windows Phone Store.

Generally, there are three important traits your app should have.
Windows Store

  1. Functionality

It’s just frustrating when an app works not as promised. For the high functionality factor, an app should have strong performance, be stable, fluid and responsive and run quickly. The navigation should be easy and intuitive even without instructions. Brief built-in tutorials which help users quickly grab the idea and start the app immediately are okay. This straightforward usability should also include high-quality and engaging content, just like in the Store description. Mind that your description engages customers and provides details about what your app does for them. Avoid grammar mistakes as those can undermine your credibility badly. Remember to include screenshots which will help users get sure about downloading your app.

  1. Utility

This factor measures the app’s mobile experience quality. Utility provides apps with a useful and engaging feature set allowing users to create fresh content and share it rather than just consume. Mobile apps driving consistent and repeated use from customers in everyday life are especially appreciated in the Store. Another advantage rated high is leveraging the specific functionality of Windows Phones. Apps utilizing GPS, sensors, the camera or NFC are the most popular with Windows Phone users. Your app should also be original or innovative in individual features compared to other apps for Windows Phone. Mind that your app’s overall mobile experience provides a strong high-quality visual impact.

  1. Enjoyment

Your goal as an app creator is to make users smile and say ‘wow’ at it. For this, mind the following tips. Try to make use of Lenses, Speech integration, Live Tiles, Pin-to-Start, Wallet and other unique differentiating features of Windows Phone to get close to their daily life. High enjoyment is also provided by UI design principles in modern Windows Phone including typography, iconography, bold color schemes, Tiles, panoramas, motion concepts and others that make an app elegantly stand out. Cross-product synergy is a great characteristic of an app, too.

Build Windows Phone apps featuring functionality, enjoyment and utility to get quickly promoted in the Store!

Share on
Privacy Preference Center
Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Google Analytics
Functional Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies used

Test Second Test
Targeting Cookies

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More Information

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.