• SolutionsDesign, Marketing
  • Technologies

    Figma
  • Country Italy

Challenge

While the latest design trends often err on aesthetics compromising functionality and convenience, our goal was to unite purchase-inciting usability and a light, seamless outline. Among the primary responsibilities of our crew were:

  • Create a responsive design, maintaining a minimalistic approach;
  • Apply proven UI/UX principles for intuitive navigation;
  • Ensure the accessibility of all needed information on each screen;
  • Create a new style guide for the back-end part.  

Project Duration

80 hours

Team Composition

Designers – 2

Solutions

Marketing

Creating a design that increases conversions cannot be separated from market analysis and a deep understanding of client needs. Even a shade of color used for discounted product price matters. 

Forming a star team to execute this project, we chose a strong marketing background designer, which truly paid off. We launched brief on-point research and offered a solution that seamlessly united advanced Instagram functions with clients’ expectations of online fashion shopping.  

Design

  • Designed Checkout, Shipping, Stripe Payments, and My Account functionality screens;
  • Ensured that design complies with Shopify, Woocommerce, Stripe, and Instagram platforms;
  • Designed user paths taking into account market research and UX/UI best practices;
  • Designed a Style Guide (Front-end wireframe) including typeface, color modes, and various components;
  • Created an engaging first page mimicking habitual Instagram-shopping experience;
  • Designed Catalog and Product overview with advanced (compared to standard Instagram shopping) features aimed to minimize returns and refunds. The more detailed product view allows clients to make better decisions.

Platforms:

image 1
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Results

Balancing marketing and design expertise, we have designed a top-notch fashion store with a flow mimicking the mainstream shopping Instagram experience. UX/UI optimized flow and design appealing to the target users were combined to maximize average checks and increase customer turnover. Once the project was fully approved, we handed all the layouts and user-flow schemes to a separate development team. 


87%

Satisfaction rate

57%

Conversion of mobile app

7%

Bounce rate decrease

We Help With

Your tech partner needs to be well versed in all kinds of software-related services. As the software development process involves different stages and cycles, the most natural solution is to have them all performed by the same team of experts. That’s exactly what our diverse range of services is for.

The choice of technology for your software project is one of the defining factors of its success. Here at QArea, we have hands-on experience with dozens of popular front-end, back-end, and mobile technologies for creating robust software solutions.

In-depth familiarity and practical experience with key technologies are one of the cornerstones of successful software development and QA. But it also takes specific knowledge of the industry to develop a solution that meets the expectations of the stakeholders and propels its owner to success.

Services
Technologies
Industries
Web App Development

Web App Development

Reach out to an even wider audience with a custom, widely accessible web app.

Corporate Website Development

Corporate Website Development

Ensure an effective online presence for your business with a corporate site.

MVP Development

MVP Development

Take the first step on the way to a successful business with an MVP.

SaaS Development

SaaS Development

Meet your business goals with a powerful, custom SaaS solution.

Testing & QA

Testing & QA

Make sure the quality of your solution meets your expectations.

UI/UX Design

UI/UX Design

Beat the competition with a modern, breathtaking & user-friendly design.

React.js

React.js

Create stunning, highly functional, and easily scalable front-end solutions.

Angular

Angular

Build flexible, good-looking front-end solutions for any scale and purpose.

Node.js

Node.js

Construct a powerful, stable, and secure back-end solution for your business.

.Net

.NET

Take advantage of the .NET flexibility and scalability for your back-end solution.

React Native

React Native

Turn your mobile app idea into reality with a custom React Native solution.

Wordpress

WordPress

Build a highly personalizable blog, eCommerce shop, or corporate website.

HR & Recruiting

HR & Recruiting

Optimize your HR processes with a functional and powerful solution.

Startups

Startups

Pave the way to future success with our startup development expertise.

Healthcare

Healthcare

Build a healthcare product designed for dependability and rapid growth.

eCommence

eCommerce

Give your buyers what they want — a seamless shopping experience.

Finance & Banking

Finance & Banking

Create a product with rich functionality and impeccable security.

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