Website Design for an Innovative Fintech Platform

Challenge

The client set out to develop not just one product, but an ecosystem of products that was aimed at a wide range of B2B and even some B2C customers. For this fintech web design project, the goal was to demonstrate the company’s main selling points, such as reliability, simplicity of operations, and modern feel, through visual cues.

Web design and web development for fintech are among our strong suits, which is exactly how the client discovered us in the first place and how our portfolio of fintech website design projects fully matching their needs sealed the deal. We were also able to successfully demonstrate our expertise in developing complex solutions from an idea to a fully functional product. Moreover, during our first talks about the project, it turned out that our vision matched the client’s, and therefore, there was already a strong foundation for a successful project.

The key challenge in front of the team was to maintain a consistent design throughout the existing and future products, as well as incorporate the client’s requirements while following the design principles we abide by, such as making the UI/UX features of the website fit the needs of different categories of users. Plus, with several successful solutions operating in this niche, it was important for the client’s product to stand out and convey the right message, which is the absolute trustworthiness of the service. With a full understanding of what needed to be done and a myriad of ideas already, we set out to work.

Solutions

As it’s often the case, the work on the project started with the research phase. Our team had to conduct thorough research of every technology and service the company offered, as well as research the design of the closest competitors: how they handled the UI/UX aspects of their websites, how easy their products were to navigate, and which cutting-edge design elements they used, if any.

The next stage of the research process was communicating with the prospective end users of the solutions, who were mostly B2B customers, to find out what they were looking for in a modern and reliable fintech solution, and which design and navigation elements they considered to be essential in a software product like this one.

At the end of the day, we had to decide on the design approach that would best represent the advantages, features, and capabilities of the company’s proprietary solutions. We spent two weeks conducting research and conceptualizing the design of the future website. We provided the client with visual guidelines and detailed information on what drove our choices in the process while also being open to the client’s input.

After the plan, the deadlines, and the budget were all approved, we launched into designing the website. We used Adobe Illustrator and Adobe Photoshop for layout design, slicing, and all the artwork. The website was designed to ensure minimum page size and quick load times while boasting impressive looks and enjoyable interactivity on both the desktop and mobile versions. 

Our design team picked the most contemporary fonts that looked good on every platform. The primary color used across the website was a calm shade of mint green, which we chose for two reasons: one, it’s the color that conveys security and trustworthiness, and two, it’s the ideal color to use for a financial-themed website. The designers working on the project put extra effort into creating detailed icons and illustrations for the website to demonstrate the most benefits of the service in little time.

In addition to designing the website itself, our design team was also involved in a string of related projects, including mobile app design, promotional materials design, and so on. The goal was to ensure the consistency of the website design with the design of supplementary materials to create a recognizable brand.

Throughout the duration of the project, we implemented our process maturity principles, which are especially vital for fintech web design due to the complexity of the solution and the high expectations the stakeholders have for the product. The client was also continuously impressed by our flexibility and quick thinking, which allowed us to bring new ideas to life in the shortest possible amount of time.