• SolutionsRedesign
  • Technologies

    Adobe Photoshop, Figma

  • Country United States

Challenge

Our client for this project was a US-based retailer of rugs and other home decor products. By the time they approached us for landing page redesign outsourcing, the company had been in business for over 20 years. And while the design of the website has been updated multiple times throughout the years, our client felt the need to keep up with the web design trends in order to maintain and grow a loyal customer base.

Specifically, the client asked us to create a concise design that would make browsing through products more informative yet friendlier and easier for customers. We had to make sure a customer had everything they needed to choose the perfect piece for their home in a quick and uncomplicated manner, which meant we needed to design the shortest path between visiting the site for the first time and completing the purchase.

Moreover, with more and more online sales moving towards the mobile segment, our goal was to create a mobile-friendly website that would look and work well on all mobile devices. And, given that the inventory of the eCommerce store revolves around home decor, the landing page redesign had to invoke the feelings of comfort, warmth, and affordable luxury.

Project Duration

2 months

Team Composition

Designers – 2

Solutions

As it’s usually the case in our UI/UX design approach, the first step of the process was researching the market and evaluating the competitors to see what worked for them and what didn’t. Following thorough research, we came up with a minimalist design concept that features a set of simple yet functional layouts with clean and attractive looks for comfortable, accessible browsing. 

We redesigned the landing page to have clear and concise menus, convenient sorting tools, and a helpful suggestions list, complemented by high-resolution, quality product images. When it came to the visuals on the website, we mostly used comforting and earthy tones that are closely associated with a cozy, warm home. 

Through Figma and in close collaboration with the client, we refined every visual and functional detail on the website to ensure quick navigation across the website and make choosing the right product from a vast online selection as simple, fast, and fun for customers as possible.

Platforms:

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Results

We’ve successfully delivered on our client’s requirements with a great mobile-first design that comprises aesthetic looks with simple, concise layouts. Our design landing page redesign solution enables RugsUSA.com to convert more customers and enjoy considerably lower cart abandonment rates. With a design like this, it is now significantly easier for people to shop for rugs and home decor online and have fun doing it.


87%

Satisfaction rate

57%

Conversion of mobile app

7%

Bounce rate decrease

We Help With

Your tech partner needs to be well versed in all kinds of software-related services. As the software development process involves different stages and cycles, the most natural solution is to have them all performed by the same team of experts. That’s exactly what our diverse range of services is for.

The choice of technology for your software project is one of the defining factors of its success. Here at QArea, we have hands-on experience with dozens of popular front-end, back-end, and mobile technologies for creating robust software solutions.

In-depth familiarity and practical experience with key technologies are one of the cornerstones of successful software development and QA. But it also takes specific knowledge of the industry to develop a solution that meets the expectations of the stakeholders and propels its owner to success.

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