• SolutionsRedesign
  • Technologies

    Adobe Photoshop, Figma

  • Country United States

Challenge

When redesigning the landing page, our main objective was to create a mobile-first, concise design that would make browsing through products more informative yet friendlier and easier for customers. We had to make sure a customer has everything they need to choose the perfect piece for their home in a quick and uncomplicated manner.

Project Duration

2 months

Team Composition

Designers – 2

Solutions

Following thorough research, we came up with a minimalist design concept that features a set of simple yet functional layouts with clean and attractive looks for comfortable, accessible browsing. We redesigned the landing page to have clear and concise menus, convenient sorting tools, and a helpful suggestions list, complemented by high-resolution, quality product images. Through Figma, in close collaboration with the client, we refined every visual and functional detail on the website to make choosing the right product from a vast online selection simple, fast, and fun for customers.

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Java
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Results

We’ve successfully delivered on our client’s requirements with a great mobile-first design that comprises aesthetic looks with simple, concise layouts. Our design solution for the landing page enables RugsUSA.com to convert more customers and enjoy considerably lower cart abandonment rates. With a design like this, it is now significantly easier for people to shop for rugs and home decor online and have fun doing it.


87%

Satisfaction rate

57%

Conversion of mobile app

7%

Bounce rate decrease
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