Landing Page Redesign for Rugs USA

An online retail store that specializes in high-quality yet affordable rugs, home decor, and other accessories from around the world.


When redesigning the landing page, our main objective was to create a mobile-first, concise design that would make browsing through products more informative yet friendlier and easier for customers. We had to make sure a customer has everything they need to choose the perfect piece for their home in a quick and uncomplicated manner.


Following thorough research, we came up with a minimalist design concept that features a set of simple yet functional layouts with clean and attractive looks for comfortable, accessible browsing. We redesigned the landing page to have clear and concise menus, convenient sorting tools, and a helpful suggestions list, complemented by high-resolution, quality product images. Through Figma, in close collaboration with the client, we refined every visual and functional detail on the website to make choosing the right product from a vast online selection simple, fast, and fun for customers.


We’ve successfully delivered on our client’s requirements with a great mobile-first design that comprises aesthetic looks with simple, concise layouts. Our design solution for the landing page enables to convert more customers and enjoy considerably lower cart abandonment rates. With a design like this, it is now significantly easier for people to shop for rugs and home decor online and have fun doing it.


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